E-Commerce Expansion

In its simplest form, E-Commerce is the buying and selling of products and services by businesses or consumers over the World Wide Web. E-commerce spending in Australia has grown from $27 billion in 2010 to over $37 billion in 2013.

People use the term “ecommerce” or “online shopping” to describe the process of searching for, and selecting products in, online catalogues and then “checking out” using a credit card and encrypted payment processing. Internet sales are increasing rapidly as consumers take advantage of:

  • lower prices offered by vendors operating with less overheads than traditional ‘bricks and mortar’ stores
  • greater convenience of having a product delivered
  • greater ability to shop around for the best products, features and price
  • comparison engines that compare and recommend products
  • auction sites such as Ebay

When a small business moves online it re-establishes itself on a level playing field with the competition. On the internet, even the smallest online retailer can be as attractive and functional as larger competitors. The Internet is a very cost-effective way to promote your brand, products and services.

Whilst E-Commerce expansion may seem a daunting task, moving your business online does not have to be an arduous process. ABA works with you to develop strategies for online expansion to save you time and money.

  • Analysis & Edge: developing how an e-commerce Strategy can benefit your small business
  • The planning process: What you need to consider before starting an e-commerce site.
  • Developing a marketing strategy: Determining how to get the word out and how to maintain good relationships with customers.
  • Understanding technology needs: The tricks and tools that make it all happen.
  • Project Management: From concept to delivery.


Does the web make sense for your business?

The web has immense power to transform a business efficiently and cost effectively. With that said, sometimes a product or service just doesn’t seem to lend itself to online sales, at least not at first glance. However even for those types of businesses customers have come to expect an online presence. A company can sell tickets, offer discounts through its website, show images and videos of its facilities, set up online promotions or simply enable customers to make easy payments online. The possibilities are endless!