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In its simplest form, E-Commerce is the buying and selling of products and services by businesses or consumers over the World Wide Web. E-commerce spending in Australia has grown from $27 billion in 2010 to over $37 billion in 2013.
People use the term “ecommerce” or “online shopping” to describe the process of searching for, and selecting products in, online catalogues and then “checking out” using a credit card and encrypted payment processing. Internet sales are increasing rapidly as consumers take advantage of:
When a small business moves online it re-establishes itself on a level playing field with the competition. On the internet, even the smallest online retailer can be as attractive and functional as larger competitors. The Internet is a very cost-effective way to promote your brand, products and services.
Whilst E-Commerce expansion may seem a daunting task, moving your business online does not have to be an arduous process. ABA works with you to develop strategies for online expansion to save you time and money.
Does the web make sense for your business?
The web has immense power to transform a business efficiently and cost effectively. With that said, sometimes a product or service just doesn’t seem to lend itself to online sales, at least not at first glance. However even for those types of businesses customers have come to expect an online presence. A company can sell tickets, offer discounts through its website, show images and videos of its facilities, set up online promotions or simply enable customers to make easy payments online. The possibilities are endless!